Putting a number on decades of experience

About the client

James was an entrepreneur who had founded a highly successful marketing and advertising business, built over several decades.  His wife Kristy managed the home and their three children who had now finished school. When James received an expression of interest to buy the business, it prompted him to question exactly how much value he could get from the sale as well as pushed them to make a post retirement plan.

The challenge

When they came to Firstunity, James and Kristy had no retirement plan and no significant investments (outside super and their home) other than a holiday home they had purchased many years ago. They wanted to create a roadmap for the future which would help them figure out how to maximise the sale of James’s life’s work as well as set up an income source that would allow James to stop working on his own terms, at his own time. Furthermore, the couple also decided that they wanted to sell their existing family home to move and needed help seeing the sale through.

The Solution

James was initially referred to Firstunity by their accountant. Right away we were able to identify the gaps we could help them with and charted out a detailed plan on how they could achieve their financial goals and objectives. We not only took them through the plan but also made sure that we were able to support them through the sale of their family home. We worked closely with their accountant to set up a self managed superannuation fund and an investment company. Our purpose was not just to maximise the benefits received in the short term but provide a tax effective income stream in the future. This was accompanied by a diversified investment portfolio which we designed to provide James and Kristy with sufficient cash flow and liquidity to ensure their financial freedom.


Now a few years down their journey, James was confident enough to eventually step away from his work and spend more time with Kristy and his family in their holiday home.


“We were so glad that we were referred to Firstunity. It was very helpful to have a professional adviser steer us through the many decisions that we needed to make and to help us execute the plans. We feel we are ready for the next phase of our lives.”